Skills & Expertise
Partnership Marketing:
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Building and optimizing high-performance advertiser and publisher partnerships that drive breakthrough results.
Data-Driven Strategy & Consumer Insights:
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Leveraging analytics to predict consumer behavior and fine-tune marketing initiatives for maximum ROI.
Innovative Campaign Management:
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Orchestrating dynamic PPC and PPL campaigns that consistently outperform benchmarks.
Strategic Business Development:
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Driving revenue growth and market expansion through creative and targeted strategic partnerships.
Stakeholder & Relationship Management:
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Cultivating strong, long-lasting partnerships with key stakeholders to foster collaborative success.
Digital Marketing & Performance Optimization:
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Mastering multi-channel digital strategies to enhance brand visibility and deliver tangible business outcomes.
Leadership & Visionary Strategy:
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Inspiring teams in high-stakes environments with a forward-thinking approach and an entrepreneurial mindset.
Education
2013 - 2015
California State University, Northridge
Bachelor's Degree - Philosophy
Minor - Religious Studies
2010 - 2013
Bakersfield College
Associates of Arts Degree - Liberal Studies
Experience
May 2024 - Present
CEO, Bloomcalls
Bloomcalls operates an internal media buying team and incorporates a vast community of high-quality performance marketing partners to generate consumer-initiated live leads that drive real results in the insurance and finance verticals.
We proudly offer high-level business development and campaign management services to top-tier buyers and sellers in the lead generation industry. In addition, we provide pay-per-call consulting and educational services to VC partners looking to make strategic investments in the PPC space. Our mission is to deliver unmatched performance through strategic partnerships and innovative pay-per-call solutions, ensuring our clients achieve exceptional results.
January 2023 - Present
VP of business development - threat culture media
As the VP of Business Development at Threat Culture Media, I drive innovative entertainment partnerships that amplify brand narratives and deliver cutting-edge auditory-visual experiences. I’ve forged dynamic alliances with marquee clients including Warner Music, Lifetime, Jeep, MLS, Goop, Google, Amazon, and more—transforming creative visions into high-impact, results-driven campaigns.
With a deep understanding of the entertainment landscape and a relentless pursuit of excellence, I leverage strategic insights and bespoke production solutions to continuously elevate our clients’ brands, setting new industry benchmarks along the way.
September 2021 - May 2024
director of affiliate partnerships
(Pay Per Call - Insurance & Finance)
Marketcall Performance marketing network
- Manage, analyze + optimize existing & new affiliate accounts, helping affiliates achieve high ROAs, scaling high-volume accounts, etc. This involves daily communication with clients, monitoring of KPIs and call reports, and quality assurance.
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- Representing and marketing our company through tradeshow exhibitions. Meeting with potential clients, negotiating with current clients, etc. Spearheading everything related to organizing our tradeshow offerings (registration, storage, breakdown, shwag, etc.)
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- Business development; I also meet with, negotiate, and facilitate integration with new advertisers/buyers to enrich our affiliate offerings. This involves creative suggestions to target new verticals.
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- Responsible for prospecting new partners/affiliates & conducting market research through various social media mediums.
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- Filter, Interview, hire, train, and develop new affiliate managers, account managers, and business development managers. Serve as a team lead for affiliate and business development managers, always helping to educate the team on current market trends and helping them understand our products.
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- Analyze statistics on a daily basis to ensure optimal traffic quality.
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- Responsible for advising the internal team on campaign performance, creative creation, optimization, and revenue-driven marketing growth.
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- Cross-marketed our product portfolio to publishers to drive revenue across multiple verticals.
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- Develop initiatives to increase affiliate productivity, and create new growth opportunities and ROI- Strategized, planned, and executed campaigns across several media types (mobile, desktop, social, email, etc.)
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- Manage the onboarding process for new affiliates, including processing contracts and accounting paperwork, placing and testing tracking pixels, and ensuring the right implementation of creative assets.
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- Communicating regularly and effectively with CEO and COO to improve internal processes and affiliate onboarding. Creating a plan to improve internal processes and procedures to improve company productivity and improve employee morale.
- Effectively utilize my expert relationship management abilities to bring higher-level partnership opportunities to the table. Actively pushing these partnerships forward, ultimately resulting in 3x YoY profit growth.
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- Proactively monitored affiliates/traffic sources to ensure compliance and determine which affiliates should be prioritized and focused on, company-wide.
February 2021 - May 2021
Affiliate Data Coordinator-
Zero Parallel Affiliate Network
(Consumer loans)
- Analyzed affiliate data at multiple levels on a daily basis to ensure quality assurance and fraud prevention.
- Communicated changes and patterns that were seen throughout affiliate data cross-departmentally with the purpose of better-facilitating consumer retention and driving account growth.
- Actively recruited affiliates across multiple platforms and consulted with the design team to improve affiliate offers and consumer flow.
- Managed affiliate relationships and maintained a transparent daily line of communication with both new and high-performing partners.
2018 - 2020
Affiliate Manager & Accounts payable - Interactive Technologies, Inc.
(Dating & Gaming)
- Assisted in the preparation of financial reports such as financial statements, budget performance, and transaction documents.
- Ensured compliance with applicable banking standards, rules, regulations, and systems of internal control.
- Aided in the implementation of new accounting policies, standards, and guidelines & communicating these policies to clients.
- Provided accurate, timely, and relevant recording, reporting, and analysis of financial information.
- Identified areas for improvement and implement improvements to processes.
- Assisted with and act as the primary point-of-contact for auditor requests.
- Handled sensitive information in a confidential manner.
- Developed new partnerships and publisher relationships.
- Managed affiliate relations, communication and recruitment.
- Managed and optimize all assigned affiliate accounts to meet or exceed ROI requirements.
- Worked closely with the Sales and Marketing teams on new product introductions.
- Cross-marketed our product portfolio to publishers to drive revenue across multiple verticals
- Analyzed statistics on a daily basis to ensure optimal traffic quality.
- Developed initiatives to increase affiliate productivity, create new growth opportunities and ROI
- Strategized, planned, and executed and campaigns across several media types (mobile, desktop, social, email, etc.)
- Managed the on-boarding process for new affiliates, including processing contracts and accounting paperwork, placing and testing tracking pixels, and ensuring the right implementation of creative assets.
- Communicated regularly and effectively with Senior Affiliate Management to improve internal processes and affiliate onboarding.
- Proactively monitored affiliates/traffic sources to identify instances of fraud and determine which affiliates should be prioritized and focused on.
- Effectively communicated with Senior Affiliate Management to convey challenges and concerns related to affiliate accounts.
2016 - 2018
Project/Product Manager - VS Media, Inc.
(Telecommunications)
- Independently lead the process of developing a new online social product.
- Initiated creative branding strategies and oversaw web development from inception to completion within 3 months.
- Wrote & published over 17 niche educational articles to enrich online social products and motivate brand awareness.
- Worked with google analytics to analyze, understand, better optimize, and move the needle regarding consumer interest and flow.
- Managed affiliate relationships and assisted affiliate managers by providing creative strategies for product campaigns, gave trade show product demonstrations, etc.